The Launch Academy is generously sponsored by Bank of America.
The program is brought to you by the National Association of Women Business Owners.
The recent 2021 cohort was facilitated by NAWBO San Diego.

The Bank of America Launch Academy walks participants through the 17 foundational steps of business building.

The process includes...Customer discovery, Business model canvas, Naming, Licensing & permits, Banking & credit card set-up, Record keeping, Entity set-up, Tax set-up, Pricing, Branding, Marketing plan, Online presence, Contracts, Insurance, Team, Systems & organization, Raising start-up capital

The Bank of America Launch Academy will guide a small cohort of aspiring female entrepreneurs through the 17 foundational steps of launching a business. In addition to going through the "StepsToStarup" eCourse, the cohort will meet with the instructor, Felena Hanson, via Zoom, for two hours of classroom time each week. This time will be used to brainstorm ideas, receive feedback, bring in guest experts, and build a community among the participants. Additionally, participants will be thoughtfully paired with a "business buddy" -- someone whose goals are closely aligned -- to create further support and connection throughout the program.

Each week participants will complete 2-3 steps of the launch process and will be required to submit checkpoint questions before moving to the next step. These will be collected in a document for reference. The capstone will require each participant to create a one-page business plan and a polished elevator pitch.

Hear what prior launch program participants have to say about the program.

The National Association of Women Business Owners is a membership-based organization which supports women in the growth of their business through local, regional and national events, while also giving them a unified voice to help shape economic and public policy at the state and federal level.

NAWBO was formed when a group of business women came together to fight for the Equal Credit Opportunity Act (ratified in 1974), which finally allowed women to open a credit card or take out a loan without a male cosigner. & 


Felena Hanson is the president of NAWBO San Diego. She is a long-time entrepreneur and marketing maven.  Her latest venture, Hera Hub, is a spa-inspired shared workspace and business accelerator for female entrepreneurs. This as-needed, flexible work and meeting space provides a productive environment for growing businesses. Hera Hub members have access to a professional space to meet with clients and to connect and collaborate with like-minded business owners, thus giving them the support they need to be prosperous.

Felena and Hera Hub have been featured in Inc Magazine, the BBC News, Forbes, and the New York Times.  She is a published author and international speaker. Her book, “Flight Club – Rebel, Reinvent, and Thrive: How to Launch Your Dream Business” is available on Amazon.